A few years back, I collaborated with the owner of a natural foods store to develop and teach a vegetarian cooking course. The multi-week classes were the suggestion of her customer, a cardiologist who was concerned about his patients’ struggles to adopt heart-healthy diets and cooking methods.
I designed this logo to make the program’s content feel homey and familiar. We featured it on ads for pre-enrollment and the limited seating sold out in a just a few days.
In case you’re curious, the silhouettes above the banner are, from left to right: carrot foliage, kale, basil and wheat; respectively representing root vegetables, greens, herbs and grains.