Koios is a financial hedge fund. To assure potential investors in a sometimes volatile market, my client desired an identity that is “timeless, iconic, evokes professionalism and leans conservative.”

In Greek mythology, Koios was one of twelve first-generation Titans and known as ”the pillar of the North” for holding aloft one quadrant of the sky. Within the classical “K” column, both the pediment arrowing North and the vertical fluting—staggered like a rising bar graph—subtly forecast the fund’s growth.

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